Automate acquisition follow-up SMS and email sequences
$5,460/yr
Cowork Plugin
automate
< 1 week
Automated SMS and email sequences via N8N + Twilio: missed booked call → auto text with booking link. No-answer next day → video recap + booking link. Day 3 → fallback text. Day 10 → Gracie Private drop sell.
Build long-term email nurture sequence for unconverted leads
$46,000/yr
Cowork Plugin
automate
< 1 week
Automated email nurture sequences via Brevo: tips, testimonials, success stories, seasonal prompts, re-invitations to book. Track opens and clicks to surface warm leads for BDM follow-up.
Transform welcome kit with QR-linked digital family hub
$18,000/yr
Cowork Plugin
automate
1-2 weeks
A digital family hub accessible via QR codes in the welcome kit. Families scan to book casual nannies, access incident forms, browse educational activities, find recipes. Reduces team's incoming request volume.
Migrate recruitment from Google Sheets to dedicated platform
$29,702/yr
Cowork Plugin
replace
1-2 weeks
Migrate from Google Sheets to a dedicated recruitment platform (JobAdder or nanny-specific alternative like Enginehire). Centralise all applicants, automate Seek integration, enable bulk SMS from platform.
Sync Xero, FoundU, and EziDebit to eliminate double entry
$9,191/yr
Cowork Plugin
consolidate
1-2 weeks
Bidirectional sync between Xero, FoundU, and EziDebit via the Gracie Platform. When data changes in one system, it auto-updates the others. Eliminates the Gracie Hubs spreadsheet entirely.
Build family client hub with WhatsApp communication layer
$18,000/yr
Cowork Plugin
automate
1-2 weeks
A structured WhatsApp Business communication layer so families can request casual shifts, receive routine updates, complete forms, and stay connected — without everything running through the team manually.
Launch referral program and dormant client reactivation campaigns
$34,500/yr
Cowork Plugin
automate
< 1 week
Automated referral program via Brevo + Xero: referral tracking, reward fulfilment. Plus periodic reactivation campaigns for dormant clients — triggered email/SMS sequences for families who haven't engaged in 3+ months.
Explore per-applicant pricing model as alternative offering
$22,500/yr
Cowork Plugin
eliminate
< 1 week
Replace Gracie Private with a per-applicant pricing model — families pay per applicant sent rather than a flat joining fee. New Xero invoice template, pricing structure, and conversion tracking.
Consolidate tools into custom-built platform
$52,882/yr
Cowork Plugin
consolidate
4+ weeks
Custom platform that consolidates the underused portions of HubSpot, Monday.com, and the Gracie Hubs spreadsheet into a single system purpose-built for Gracie's workflows, integrating with FoundU and Xero via API.
Launch affordable spin-off brand for budget segment
$3,000/yr
Cowork Plugin
automate
1-2 weeks
Separate brand, pricing structure, and matching system for budget-conscious families. Lighter vetting, lower joining fee, potentially subscription-based. Runs on the same platform as Gracie with separate branding.
Deploy automated NPS surveys and anonymous testimonial collection
$11,500/yr
Cowork Plugin
automate
< 1 week
Automated NPS surveys at key milestones (6-week, 3-month, 6-month check-ins) and anonymous testimonial collection. Families provide feedback privately — best quotes used anonymously on website and marketing.
Connect WordPress forms directly to HubSpot pipeline
$2,757/yr
Cowork Plugin
automate
< 1 week
N8N webhook connecting WordPress forms directly to HubSpot pipeline. Auto-creates deals on form submission with UTM parameters preserved for marketing attribution.
Build centralised contact database replacing HubSpot and Monday.com
$9,191/yr
Cowork Plugin
consolidate
1-2 weeks
Options: (a) Custom-built centralised database with WordPress lead ingestion and call tracking, or (b) HubSpot CRM Professional upgrade for native unification. Research needed to determine best path.
Automate Xero contact creation from family onboarding form
$2,340/yr
Cowork Plugin
automate
< 1 week
N8N automation: when EasyDebit payment method is completed, auto-create Xero contact via API. Return the Xero contact ID as the cross-system linking key for all future invoicing.